When my son Kyle was 21 months old he received his first dirt bike. That was the day I wanted to make sure he has the safest equipment available. Well that didn’t happen! The cost for everything was outrageous. I asked my husband Dave, who was an Expert rider, what to do for support and he replied, send a resume to sponsors. Ok, that seems easy enough…. NOT!!! WTF! Why the hell is everything so hard in Motocross? The crashes are hard, the expense is hard, and just trying to create a resume was downright painful!!!!
For the next year, I’m pretty certain there was not one week, where I didn’t say to myself “there has got to be an easier way”. There really wasn’t. And for the next year, I realized not only is it hard to find resources in motocross, it also became clear to me that the “youth mx scene” is severely under appreciated. Go to a national and get on social media… what do you see?? Newsfeeds are flooded with the older, fastest, most popular racers, and the racers that pretty much are on the cusp of being signed as a pro. Now don’t get me wrong, they deserve every bit of exposure, but what’s lacking is the celebration’s for the mini classes. When Kyle won Mini O’s, there was not 1 photographer there to capture a podium photo!! Thankfully we received some smartphone pics. I can guarantee that if he won the 85 or higher class and it wasn’t his first national title, that there would have been pictures.
I decided that I am going to change this. It doesn’t matter if a child is a national caliber rider or simply a rider that truly loves being on a bike, I am going to make sure they are celebrated. I will find a way to make that kid look like he just kicked Carmichaels ASS and got the holeshot!!! Why!? Because they DESERVE it! These kids put their hearts and every bit of effort possible just to finish a race. They exit the track looking for mom or dad just to see if they can determine if mom and dad are proud of his / her efforts. I have seen these lil rippers hit the ground so hard that I felt the pain! Then they get right up and continue to ride. Like nothing happened. Motocross kids are the toughest kids I have ever had the privilege of knowing. And I will personally fight for them! And thats exactly what I have done for the past 3 years. It all started when I started the MX Antix USA team. I featured a rider every week. One day, I was at a track, and this kid comes up to me and gives me a big hug and said “thank you for making me feel special”…..and that is how my dreams manifested into MX Zen!
My goal is to keep kids in motocross. Keep them off of the streets. Not getting into trouble, experimenting with drugs, being easily influenced. Motocross kids are extremely intelligent, very tough, braver than the majority of adults, and talented! We cant control everything, but I know that when you show a child love and when you treat them with respect, you bring out their best qualities. Motocross kids do not get dropped off at practice and then picked up an hour later, just to go home and sit on a game. They spend entire weekends with their families. Something that you do not see in any other sport. I always know where my son Kyle is and that he is safe. He bonds with me and his father. The long drive to and from the track enables us to talk, laugh, sing, and even dance. In my opinion, Motocross is the most amazing sport!
I have worked my ass off to learn how to help families save money, obtain sponsors, market the riders and any way possible to enhance the experience. Now, I am finally able to share this experience with the motocross community and I can continue to make the mini riders feel like the SUPERSTARS that they are!!!!
What evolved out of wanting to help the motocross community is far greater than what I ever envisioned. Stick around long enough, you will reap the benefits. Thank you to everyone who has supported me along the way and those that always encouraged me to continue when I wanted to give up. Im so excited about the MX Zen Marketing Academy and the future of Motocross.