Dear Born Racing MX Teammates:
First off, thank you! Thank you for allowing me to assist your rider and family through my passion as a motocross mom who has an outpouring love of helping others in the sport that my family and I enjoy! You started with me as a Born Racing Team Member and I’ve been able to do as much as I can on a small level to help you build your rider’s name and expose you to discounts over the past few years.
I’m very excited to offer you a much bigger opportunity! I’ve been so busy developing and creating something that will help each of you in many more ways than the Born Racing Team Program has to offer on its own!
MX Zen is developing into my dreams, and more! I’m partnering with other passionate leaders who are opening more doors and increasing more exciting opportunities for the Born Racing Team!
MX Zen is the marketing company who will oversee and manage the Born Racing Team, offering a much greater exposure through social media by teaching you with step-by-step guides of how to best promote your racer in their MX Marketing Academy! This Academy will not only teach you tips and tricks for social media outreach, but will also empower you and your riders to promote themselves! Born Racing Team will now be exposed to many more sponsors as the marketing team at MX Zen uses the latest in marketing technology to attract new sponsors to the Team. I will of course remain in my role as your Marketing Director, in addition to overseeing MX Zen. You are in no way losing me; you are gaining more of my true talent by me having assistance from others who are so passionate about promoting our riders, the sport, the industry, and the future of motocross!
I’ve slowly worked on launching the MX Zen business and app and purposely waited to announce to you until I could get a little momentum under it. Well, let me just say I went from a slow roll to a full on zip all in a week’s time! My staff’s passion, talent, and enthusiasm, in addition to my years in the mx industry and the marketing field have come together beautifully! All for your benefit!
As a Born Racing Teammate, I’d like to help you get familiar with the new App, which many of you are already promoted on and using! Your input and connection right now are so important to me. I welcome your feedback so we can make the biggest impact as a racing team in the industry. In order to do that properly, I do need your help! Not only do I need you create your profile on the App, but also be active by uploading photos, connecting with the other riders and supporting them. Your professional image on the App and in social media will assist us in getting noticed by potential sponsors. I will be offering step-by-step guidance on how to do all of this. I just need your help in following along. The more riders who you can direct to the App benefits our team with greater exposure. I will be sharing with you tools to help us do this through your social media, as well at your local race tracks, dealerships, sponsors, mx trainers, mechanics, etc. The goal is to have you help by doing what I’ve been doing for you, pulling in others to get the Team noticed. As MX Zen grows, your exposure grows! Many of you do amazingly well at promoting your rider. I’m asking that you assist us, please.
MX Zen.com website is also being launched. Please take a moment and visit it to see what other services I will be able to offer you as your rider develops and becomes more noticed through the benefit of the MX Zen App and Academy! All members will benefit from a discount on the services offered by MX Zen. I will be using this platform to pull in additional riders, sponsors, and supporters for the App and Academy, featuring Born Racing Team! Out of my love and passion for Kyle and our Team, MX Zen.com is also growing rapidly by the word getting out for my ability to assist riders of all levels, beginner to pro, with a long list of services. Writing riders resumes, building riders websites, creating promotional and business marketing tools are all not only my passion, but how I support my family while assisting the Team and App.
Tonight, I’d like to ask that you please log on to the App to join, visit the MX Zen.com website, and find us on social media to follow. Once you are set up in the App, other teammates, riders from around the world, and sponsors looking for riders to support and represent their company will start forming their connection with you. We also have a private group on Facebook called MX Zen’ers. It is for all of the MX Zen Marketing Academy members! This will be a fun way to connect on a closer, more intimate level with your teammates and fellow racers to offer support and praise, chat and form friendships, share information easily, etc! It’s a fun group to become a part of!
Once again, I want to thank you for allowing me to assist you and your rider through my connections and sponsors of Kyle Born MX. I’m happy our paths have crossed and I know in my heart that our relationship will continue to grow as I work hard on promoting your rider as he/she grows in this industry that I love!
Lastly, I’d like to introduce you to our staff so you can become familiar with them as they work hard to brand and market your rider, as well as pull in more business, sponsors, and exposure to our company.
Erika Born – Owner, Marketing and Sponsor Manager – email@example.com://www.linkedin.com/in/erikaborn/
Sherri Williams – Partner, Operations Manager and Marketing Manager- firstname.lastname@example.org
Jennifer Cashdollar – Marketing Manager, BRMX Team Manager, Rider Support Liaison –Jennifer@mxzen.com
Harold Lupogan – Partner, Website Developer, Graphic Designer – email@example.com
Marissa Leinart – Partner, Author, Business Expert, Owner “My School Choices” Education Advocate. – firstname.lastname@example.org
- Winner of 2 Emmys as a TV anchor/reporter
- Winner of 6 National Angel Awards for video reporting and producing
- Winner of 4 National Telly Awards for video production
- Winner of numerous Associated Press Awards
- Winner of 3 Outstanding TV Journalist Awards in Arizona (3 consecutive years)
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